Ripe Design Leeds

To get people to move, we create campaigns that move them.

Selling property is not like selling any other product. We know. We’ve done so much of it.

It’s often the single biggest investment people will ever make, and for many, will define the way they live or work. For that reason, it’s a carefully considered investment, and one that must appeal to both the head and the heart in equal measures. It’s something we always keep at the front of our minds when marketing property.

Our approach is simple - to create campaigns that move people. We do this by creating destination brands and lifestyles for people to aspire into, and bring these to life across corporate and brand identity, brochure design, hoardings and advertising, marketing suites, website design and online marketing, and new media. It’s this approach that has helped us to successfully market over £2billion worth of property including many high-profile landmark schemes

Your most important development is your brand.

At Ripe we know just how important names are, especially in property, where your company reputation often goes ahead of you. So knowing what your name and logo says about you is critical.

Your corporate branding defines your company and its ethos, and in many ways is as important as the product that you are creating. Yet all too often, we see companies who have given very little thought to the perceptions that their corporate identity creates.

In the residential property market, more than anywhere else, people buy into the dream of a lifestyle. So when we create a brand or scheme identity, we base it on the aspirations of the people you are selling these dreams to. We do this by finding out who they are, where they live, what they do and what they think. Then we create a brand and identity accordingly.

We believe it’s not enough to work for our clients. It’s better to work with them.

At Ripe we always take a partnering approach with our clients and get proactively involved at the start of any project. Not only does this enable us to help identify key issues, create the brief and agree a workable strategy, it also ensures we are fully accountable.

Our work in exhibition & in-store design and development is always focused on achieving objectives and can be measured against improving the customer’s brand experience and, where appropriate, the resulting sales

We design our brochures to work like show homes. We invite people in and then wow them.

Property brochures are wonderful things. Well, we like to think the ones we do are anyway. They enhance the brand identity of the development and give customers something tangible that they can take away and hold on to. They engage, inform, excite and, when done well, they sell.

At Ripe we know how important brochures are in property marketing, and always look at them through the eyes of the customer, making sure that they get across both the rational and emotional benefits. Simple things, like making sure individual floor layouts can be seen alongside overall site plans helps people to get their heads around developments more easily, as does showing the movement of the sun throughout the day.

With every turn of the page comes a fresh opportunity to inspire the reader. So when designing our brochures we think about the journey through them, and deliberately change the pace of our design to stop and motivate customers at key points.

One of your biggest obligations is one of your biggest opportunities.

Hoardings are essential. They are required to be placed around a scheme during development to meet health and safety requirements. They also represent an enormous opportunity. So it’s vital that you do them well.

At Ripe we’ve done miles upon miles of hoardings (including one that was a mile long itself – the longest ever in the UK) so you could say we know a thing or two about them. We know what works and what doesn’t. Having said that, we don’t work to a formula. What we like so much about hoardings is the bespoke nature of them. They allow more creativity and flexibility than other poster sites, and we try to exploit that wherever possible. If there is an opportunity to go super size or to incorporate modern technology, we look at it, weighing up the commercial benefits against the costs.

To reinforce your brand message and build on the awareness your hoardings generate, we can also create a fully measurable, tactical press campaign. But not just any old ad campaign. The property pages are increasingly cluttered with ads that all look and sound the same. Our challenge is to create ads that cut through the clutter and stand out.

Remember when all you needed was a couple of ads and a brochure?

We do. It wasn’t that long ago. But things in property marketing have changed dramatically. Today, over 600 million people are online - and the need to create a strong, informative web site is no longer a luxury, it’s a must.

At Ripe we offer a full range of website design and online marketing services to enable you to compete online in the increasingly competitive property market. Our team of web designers and developers create web sites that are easy to use, search engine optimised and brand focused.

Of course, it’s not enough to simply have a web site, cross your fingers and hope it delivers. The key to maximizing the value of any investment is being able to set objectives and then measure, analyse, test and improve the return on that investment. That’s why we use our unique ‘Measures that Matter’ interface to show how your site is performing, including the number of unique visitors, performance of the key action pages, and paths and time of customer journeys.

It’s about making eyes widen, jaws drop and putting bums on sales seats.

It’s a simple equation. The better your marketing suite, the better your sales environment, the better your sales.

When we design marketing suites we think about the customer’s experience. What’s the first thing they see? How does it make them feel? What does it make them want to do next? From the positioning of your sales desk to where the seating is placed, the type of messages you see to where you see them, everything about the environment is carefully considered.

The way we think about our marketing suites is not restricted to a certain skill set. We incorporate new interactive and digital media with moving image and animation, and mix these with traditional print based material to come up with solutions that are creative, intelligent and innovative. Once we’re happy with our solutions, we create virtual 3D environments, to size and scale, and offer our clients the opportunity to fly-through our designs, looking at them from every angle.

Technology is moving all the time. So too are many of the images we produce.

From DVD and moving image to Interactive presentations and 3D-visualisation we can bring your brand to life and create a real impact in an increasingly competitive market.

The great thing about interactive presentations is that they allow greater creativity, flexibility and innovation, but above all else, they draw people in. Moving images, animation and music are the communication languages of today’s pop culture. Put simply, people like them.

At Ripe we can create new media presentations to captivate and engage your customers, deliver information and communicate your marketing messages in a fresh and memorable way.