Background
Goldenfry Foods is an extremely successful food manufacturer based in Wetherby, West Yorkshire. The company’s main activity is the production of gravy granules for its own brand 'Goldenfry', as well as private label manufacturing for nearly every supermarket / multiple in the country. Goldenfry Foods is one of the UK's most profitable food manufacturers.
Brief
Paul Herridge, the company’s Chairman, wanted to create a piece of corporate communications that would achieve the following:
Promote Goldenfry's new, state-of-the-art, architecturally-driven offices and factory
Provide new recruits with a valuable induction tool
Give all staff access to company history, structure etc
Act as a hand-out to help attract potential customers and key recruits.
Solution
The CD-Rom is operated via a 3D animated menu, which is based on one of the factory packaging machines to add a real sense of the Goldenfry process to the interactive experience. Amongst many other facilities is a comprehensive company structure section with Director and manager questions and answers, the company's client list and all associated products, as well as an animated storyline to communicate the company’s rags to riches success. The storyline includes a comprehensive TV advertising archive and the whole presentation is reinforced with a Goldenfry 3D animated character created specifically for the CD-Rom.
Result
The project won the Cream Awards’ Best Use Of Interactive Media category. ripe has now been commissioned to produce a next generation CD-Rom, along with a corporate website and intranet for the group.
“ripe is a great company to work with – creative, enthusiastic and challenging. ripe always exceeds expectations.”
Paul Herridge, Chairman, Goldenfry Foods
Leeds
1200 Century Way,
Thorpe Business Park
Colton
Leeds
LS15 8ZA
United Kingdom
Phone: +44 (0) 113 2515166
email: info@ripe.co.uk