ASK Developments, First Street

At over twenty acres of prime commercial, residential and retail space, First Street Manchester is one of the most important developments in the north west. Ripe got together all the key stakeholders, including the developers, the architects and Manchester City Council for a series of workshops aimed at creating the basis for a brand that will not only deliver the scheme throughout its development stage but also well into the century. As the scheme will play such an intrinsic role to the success of Manchester, the brand has been designed to reflect and sit along side the original modern essence of the city itself, not only through the name and the visual identity, but also ingrained into the way everything is done at First Street from the ground up.