Background
Ripe were invited to a 13 (yes 13!) way pitch and were successful in our bid to produce concepts to take the existing "The Power of Dreams" sub-brand in store for Honda.
Brief
Consumer research showed that 60% of women would rather have a tooth out than visit a car dealership, so with stats like that it’s not difficult to see why Honda wanted to look at a completely new approach to the customer experience within their dealerships. The objective being to engage customers and provide interesting and stimulating information in an environment far removed from the typical sterile dealership.
Solution
Our work includes touch screen product experiences and in-store brand design work across new media, broadcast, retail design, furniture and way finding signage.
The concept allows visitors to enjoy ‘The Power of dreams’ experience in a number of unique environments within the dealership, choosing to take the journey alone or with the help of a sales person.
Result
By splitting the dealership into a number of clear zones with clear customer journeys, each offering a different experience to the visitor, engaging them and communicating key information concisely and clearly. This approach ensured that a visitor could take the choice to take a journey without the help of sales staff if they preferred, whilst staff are also on hand to offer assistance if required.
This reduced the amount of pressure visitors commonly feel in dealerships to have to engage a sales person, something not all people are comfortable with.
Leeds
1200 Century Way,
Thorpe Business Park
Colton
Leeds
LS15 8ZA
United Kingdom
Phone: +44 (0) 113 2515166
email: info@ripe.co.uk